Liz Strauss is smart and yet so grounded. Liz is an author, blogger and marketing marketing rockstar that I “stalk” regularly online and we are friends. I came across an awesome post she wrote for the Blog Herald two years ago that is a must read. Her post about being an expert is short, sweet and simple. See the list below for a preview of how to become and expert. Then go immediately to this link to read the whole article.
- Be the expert you are, not the expert someone else is.
- Be an expert in ONE thing.
- Write expert content.
- Be an expert at keeping track of your niche.
- Be an expert at specialized searches.
- Be an expert at getting the word out.
- Be an expert at going deeper into your niche.
- And the bonus one: Be an expert at having fun.
