About

Emerging Customer is about the shift in the customer business conversation. We rant write about word of mouth marketing, customer evangelism, CRM, social media trends, internet marketing and news.

Blogging and social media are a powerful force in our culture.  Customers now have more power than ever before.  It’s important to know the rules and tools to communicate with customers.

One bad customer experience can be spread to thousands of people almost instantly via blogs or Facebook or Twitter.  The upside to this is that GOOD news also travels fast.  If your business is making customers happy, this message can be carried across the web in minutes.

This blog is written by Michelle Lamar.

CRM experts Christine Wright and  Tracey Hopper contribute to this blog when they can.